Persuasion Key Number One: Begin With The End In Mind

One of the greatest books I ever read in my life is called “The Seven Habits of Highly Effective People” by Dr. Stephen R. Covey.  In his book, Stephen mentions habit number two, which is “Begin with the end in mind.”  This is one of the most powerful habits that anyone could ever have, because it involves visualization.  This step is extremely powerful for a number of reasons.

First, the mind cannot distinguish the difference between a dream and reality.  This is the reason why oftentimes when we dream, we wake up and feel like the dream is still happening.  Experience in life makes us better at certain things, because it equips us with knowledge and it helps build confidence and experience.  The mind can’t really distinguish the difference between events that actually take place in your life versus events that are imagined.

One of the best ways to gain the experience of a real-life situation is by imagining it in your mind.  So if you can effectively visualize yourself becoming an expert at persuasion, and more specifically, clearly envision yourself persuading the person that you’re about to begin speaking to, the odds are that you will become that much more effective.

Beginning with the end in mind also allows you to clearly see every step that’s about to take place.  Oftentimes when we start from the beginning with no picture of what the end will look like, we can often be going through a sequence of steps that can change direction at various different times, because we think that making that change in direction will help us.  However, in reality, what this does sometimes is take us off the path to where we wind up in a completely different destination than where we started.

This is why it’s extremely important to begin with the end in mind.  If you can begin with the end in mind, than you already know where your destination is.  Then it’s just a matter of figuring out the steps that you need to take prior to getting there that lead up to where you are right now.  This leaves no room for straying off your path and winding up in unknown territory.

Persuasion begins in the mind.  The only way to better the chances of you getting what you want is to be clear about it. Once you are clear, everything else begins to fall into place.

I ask people all the time about what they want out of life and in most cases, the answers are so ambiguous. “I want more money, a better career, a perfect soul mate, etc.”

While these desires are certainly nice and much better than wanting to get high and drunk all day, they are not clearly defined. When you are not clear about the specific outcome that you want (in any given situation) it is very unlikely that you will experience that outcome.

This is especially true of the persuasion process. If you want someone to do something specific, be clear about it and then begin to put a plan in place to make it happen.

As the old saying goes “ask and you shall receive”. Believe it or not, you have mental faculties way beyond what you can even imagine. Even if the outcome seems impossible at first, it doesn’t matter. Think of the outcome that you desire and keep asking yourself how it can be achieved. Eventually, the mind will start providing you with answers.

At first, those answers may be ridiculous or way off the mark but you have at least begun the process of getting closer to answers you want.

Think of whatever it is that you want from your target and visualize what the process of them complying with you looks like. Then, begin to envision every event that would have to take place prior for that to happen.

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