The One Thing You Can Sell…That Everyone Wants

People ask me all the time, how do you build a successful business doing what you love?

How you discover your life purpose to what you truly passionate about and have people pay you enough money that you can actually live or maybe even get rich from doing so?

 Now I’ve done my fair share research on this topic and most of the time you hear things like you have to search deep within to figure out your life purpose and then figure out how you can use that to serve others and then begin assembling business make money from your passion

Now while those things are true, in my opinion they are secondary to what you should be focusing on initially which is becoming a seller of information.  We are now living in the age of information. The entire world is functioning as a result of the information that people access and how it can make things more effective, easier, more efficient, more entertaining, less painful, less time consuming and more profitable. It’s really that simple.

Once you begin to shift your focus from things that are centered on your personal needs like making money or doing what you love to providing information to others, things become much clearer and easier.

If you look at the most successful and wealthiest people in the world – regardless of what business they are in – they are in demand because they have information that other people want and are willing to pay for.

Now before the pessimistic side of you starts whispering things in your ear like “You don’t have any information that would be of value to anyone else” or “no one would ever pay for information from you” think again. You see, information is nothing more than a commodity.

And its value is based on the demand of it just like anything else.   The higher the demand for the information, the more valuable it becomes.

What makes information different than other sources of trade like consumer goods for example is that its availability is never limited in the physical form. In other words, it never really runs out as more people get their hands on it.

What can happen is that as more people get their hands on it and share it with others, it becomes easier to find. And once it becomes easier to find, it becomes less valuable.

The key to achieving extremely high levels of success when it comes to information is recognizing the roles of circumstance and urgency and then using them to your advantage.

I think I first realized this truth when I began my career as a copywriter for Internet marketers.

As a child I always struggled with math.  In fact, until this very day, I can only perform basic arithmetic.  Writing however, is something that always came very easy to me.  In fact, there was a point in my life where I would have other kids in school actually paying me to write essays for them.  Most of my ability to write comes from my imagination and because imagination is something that everyone has, I always made the assumption that everyone should be able to convey their thoughts to writing.

And many times people who have a natural talent or knack for something make the false assumption that everyone can perform the same task just as easily.  And so what happens is you begin to believe that either you don’t have any information that would be valuable to anyone else or the information that you do have is just plain common sense and anyone can get their hands on it.

The truth is that in most cases, it all has to do with timing and circumstances. The timeliness or urgency of information and the circumstances behind it are what really create its demand.

Here’s an example. Let’s say I was on my way to a big job interview. This is a job that could potentially fix all my problems. It’s my dream job. It’s everything I ever wanted. It’s the reason I went to school for so many years. The boss tells me, whatever I do; do not be late for the interview. He’s a real stickler for tardiness.

Suddenly, when I’m about half way there, my GPS dies and I realize I don’t have the charger.

I don’t want to be late for this interview. So try to Google the directions on my cell phone but I can’t get any reception.

I look to my left and right and then in my rear view mirror but I don’t see any other cars in site.

Suddenly I see some cars driving but it’s going to be next to impossible to get one of them to stop.

Now I’m really beginning to worry. The clock is ticking. I start driving and I see a gas station up head and hope that maybe someone in the gas station can help me.

Now whether or not I actually get the directions is irrelevant. The point is that whoever I see in that gas station is someone that I hope has the information that I need. In fact, I may even pay a few dollars for it if they were bold enough to ask for it. And if they do in fact have what I need, I will be extremely grateful and for a moment I might even look at them like a hero.

And for what? All they did was give me public information…THAT I HAD ONLY MINUTES BEFORE!

Circumstances and urgency can make even the most common, simple, well known information instantly valuable.

Think about something that you enjoy doing, something that comes relatively easy to you or a subject of conversation that you are knowledgeable about because you tend to remember things that you learn about that topic better than you do in other areas.

Once you’ve identified this thing.  Think about a group of people who would find it valuable.  And then think about how timing and circumstances would affect that group of people’s desire to have what you possess.

Now, what I just shared with you might not enable you to build a multimillion dollar business overnight, but it’s a great starting point for you to put the wheels within your mind in motion and start asking yourself questions that are can lead you closer to achieving success by serving others with valuable information.




  • Debbie says:

    Hi Paul…
    I thoroughly enjoy your blogs that you share. Would you believe that I have read this one precisely at the time I needed your message. I have been considering writing and sharing information about a health topic that I suffer from, but also many other people. I think your message has come to me at this particular time saying … “just do it !” Thank you for your time and committment in sharing your knowledge … know that even just for today you have made a difference …. well done !

    • Paul J Mascetta says:

      Hi Debbie,

      That’s great news. I’m really happy to hear that. Brendon Burchard just released a book called the Millionaire Messenger which is currently the #1 book on Barnes and Noble and I picked up the electronic version for around $10. He shares a lot of great information about getting your message out there and getting paid to do so. You should definitely check it out if you need some guidance.

      Each and every one of us (including you) has information that others would find immensely valuable. Don’t hesitate to get it out there. Live your dreams. Have a wonderful day!

  • Grace says:

    This is great information. I have a product that I’m trying to sell too. Its in the area of health (Im a former personal trainer). I love this but was having a hard time convincing people. Now I have the tools needed. Thanks so much!

    • Paul J Mascetta says:

      Hi Grace,

      Nothing is more valuable than health. I worked in the fitness industry for years and I always said it’s the one thing you never feel guilty about “pushing” people into because if they actually exercise, their life will drastically improve. That truly is something that EVERYONE needs. Get your message out there Grace! People will thank you for it. Enjoy the day!

  • jessica says:

    Your article made me remember and smile when recalling an event with respect to´´remembering things that you learned about´´…I will never forget the surprise, astonishment, happy, smiling face of someone whom when asking for a ´´straw´´ (in his country-way defined)to drink his coke, there I was, showing him where to get it..guess he never thought someone would understand what he was asking yet it pop-out in me..guess a recollection of expressions-meanings obtained through the years, either by reading, sharing info., travel, etc. Perhaps should collect all such hidden-locked-mind/brain info. packed within my head and bring it out to the world…Thank you for the tips, lessons, sharing…

  • PK Savy says:

    Hey Paul,

    Welcome from Down Under.

    Great article, great info and has come at exactly the right time as I have embarked on a sales training/persoanl performance online business and only this morning was doubting myself with questions like….”am i doing the right thing??” well yor blog helps me to understand that helping others ger better at what they do from what info you know is always a good thing – thanks for the re focus. Great work

  • margaret says:

    Hi Paul
    Thanks for this article and info. So true. I have found that once you forget about the money and offer the service or info the money will come. Also instead of obsessing about the failures keep on going as there will be success just around the corner. Great blog from a reader all the way in South Africa.

  • Glenn says:


    Great info . . . and very well expressed. Your address of shifting one’s perspective/focus of timeframe and of urgency’s contextual relevance to value are so true, yet rarely considered.

    Thanks for sharing. Great blog.

  • gloria morales says:


  • John says:

    Great article. I am very new to internet marketing and have to say I love the idea of periodically recycling previous blogs so new members get it without searching for something.

  • Sosten says:

    Hi Paul, this is great info

  • neelam says:

    hi! paul,
    I enjoy reading your blogs , the most amazing part is the way you convey the message . Its like nail on the head.thanks!

  • Andrew Rynne says:

    Paul, I am a general medical practitioner attempting to sell Online Medical Consultation. I can not think of a group people who would want this more than any other group. Thanks for your help.

  • David K says:

    U r rite, I can make money with the info that I have. I have learned how to make money through real estate, & many have no clue, but I have been educating people without making any profit for myself and I’m not going anywhere. U have given me a clue of where I have gone wrong. Thanks

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