Why Your Ability To Influence Others Supersedes Everything Else

By January 27, 2011 Influence 41 Comments

Ever since I was a little kid, I wondered how people could work for the same amount of money every week. I also couldn’t figure out why some people are paid the same as others simply because their titles are the same; even when some people work much harder than others.

I guess you could say I was born to be a sales person. And the truth is, I was. Not because I was born with a unique talent to persuade or the gift of gab but because I love the fact that I could always control my paycheck. 

Throughout my life, I have met a ton of people (many whom are very close to me) who strongly disagree with how I see things. 

Growing up, even my own mom would say “You need a stable job with a steady paycheck”. Most of my close friends thought I was a big risk taker living on the wild side by working in commission based environments for most of my adulthood. 

Their theory is that working in a setting where your next check isn’t guaranteed is very risky and dangerous. My theory is a little different. I see it as risky but rewarding. 

And trust me when I say, I’m not a gambler. In fact, the last time I went to a casino, I decided to live a little dangerously and put 20 dollars in a slot machine. I lost it in about 2 minutes flat and did not give the casino one more red cent. That was the extent of my risk taking. 

Working in a sales environment is completely different. Here’s why. 

People will always need products and services. And people will always have to sell them and in some cases, be paid very handsomely to do so. So why not be one of those people? 

“Because selling is just not for me; I’m not interested in haggling with people for a living.” 

These are the responses that I usually get when I ask that question. Once I would show them my paycheck however, they would begin to ask things like “Well what exactly is involved in what you sell Paul?” 

In other words, their curiosity gets sparked and they begin to wonder what life would be like if they could write their own paychecks. Well the good news is, sales people are made not born. And the steps involved in becoming a master of influence are easy to learn; providing you have a good teacher with a sound system. 

Anyone can be trained to be a master sales person or persuasion specialist as I like to call it. Whether you want to devote your entire life to selling high commissioned things like property or jets or you just want to position yourself to gain compliance from your friends, business partners, colleagues or life partner.

Here’s where things get interesting. Let’s say you have absolutely no interest in selling anything. Perhaps you are living your dream, doing what you arte truly passionate about and make a ton of money doing so. You have no need to generate any extra cash by devoting time to things that you’re not interested in. Selling is just not for you…..period. 

Let me ask you these few questions. 

Do you buy products or services from others? 

Do you like getting a deal on something? 

Are you currently making a living from your craft? 

Do you desire deep, meaningful relationships?

Are there certain aspects of your life that you think would be better if someone in your life would just see things a little differently? 

If you answered yes to any of these questions, then persuasion and influence is in fact for you. The truth is becoming better at influence is for not only for everyone, but if you’re not placing the demand on yourself to master it, you are doing yourself a huge disservice in life. 

Make no mistake; your ability to influence will supersede every other favorable attribute that you may have including your education, skill, experience, knowledge or ability simply because it magnifies the results you can achieve in all of those areas. 

You could graduate from Harvard Law, but if you can’t convince a judge, a jury or at the very least, your clients that you know what you’re talking about, you will lose to the guy (who may even be less educated) that can. 

You could have all the great qualities of a life partner but if you can never presuade someone to give you an opportunity to go on a date, your chances of remaining alone forever drastically increase. 

Whether you realize it or not, you are always selling something to someone and someone is always selling something to you. It may not be a physical thing with a price tag attached to it. It could be an opinion, a point of view or even a feeling. 

Selling something to someone is nothing more than persuasion. And persuasion – whether done consciously with a strategy or unconsciously without even thinking about it -is taking place in all of our lives every single day. 

So why not become better at it? Back to my questions above…..

If you buy products or services from others, they are selling you on why they feel the price is justified. If you mastered persuasion, you would be a better negotiator and may perhaps get more for less. 

If you like getting a deal on something, the same truth applies. Being able to effectively negotiate will ensure your best chances of getting a bargain. 

If you’re in a position where you own your own business or make a living from your craft, being more persuasive will multiply the volume at which others pay for your service or product. 

In the relationship department, you will be able to effectively communicate with others which is the basis from which relationships are built.

And if there is a boss or loved one who has the ability to make your life just a little more enjoyable if they just better understood you, being more persuasive will enable you to convey your message in the best way possible. 

Here’s my point. The techniques involved in influence and persuasion carry through to nearly every aspect of one’s life. That’s why it is so important to learn those techniques.

Check out more articles and blog updates at www.InfluenceMaster.com




  • Raquel says:

    Very interesting.

  • Bernée E. Long says:

    Very delicious food for thought! I like your perspective and understand where you’re coming from on many levels! I can REALLY relate to the $20 in Vegas! Not my cup of risk-taking tea, either!!

  • Terral says:

    Okay… I am curious enough to see what is next….

  • Debbie says:

    You have a unique and thorough understanding of one of the most powerful subjects to master … I have found my teacher ….

  • Paul J Mascetta says:

    Glad you all found this useful.

  • Willy says:

    I don’t think that I have come across someone like you, not for a long time anyway,I too became curious

  • Dale says:

    Very interesting, influential is the only way to go to get what one desires. Thank you for sharing this.

  • Ile, Frank says:

    Indeed, it is impressive and inspiring. I was glued till i got through. Am convinced I’ve got a teacher.

  • Dave says:

    Very interesting subject, looking forward to more

  • Nathan says:

    That was amazing, this will really help me with my Herbalife business

  • chin says:

    Your approach all seem wonderfully different.
    I read your ‘long’ email to the end. And i read this rather lengthy piece to the end….reading every line, that is!!! You sure have a lot to offer. Thanx 4 this. And thanx also to David Riklan of SelfGrowth for connecting us. Pls, keep up d goooooood work!!!

  • Renee says:

    We tend to think about sales in terms of hard goods but yes, we’re always “selling” something…you’re so right! A slight change of perspective but a very important one taken in the greater context of any relationship and interacting. Thank you for this nugget!

  • Marisa says:

    I agree that we are always selling something, however most times we are doing it unconsciously. Learning how to communicate in a way that creates a win/win benefits everyone.

  • Hakeem says:

    Thank you for this. It has been 2 hours since I have been poring over your your free article on these subjects…. I am sold… Thanks; but I want more.

  • I like you article,thank you very much!

  • Claudia says:

    Very, very nice. Than you. I have been buying a lot of stuff lately, but this is the first time I say something. This should tell you something.
    – Claudia

  • Marlene says:

    I look forward to reading more of your material!

  • Your website is fantastic, great ideas and very professional. TQ

  • tradergal says:

    interesting enough that I will sign up for the free newsletter, yes I like an honest bargain that I can possibly learn from and use. I’m not a gambler either, money is a tool and should be used wisely.

  • Vivienne says:

    This is interesting.

  • Vivienne says:

    Thanks you for your article. I like to read others.

  • FRANCISCO says:

    This is just what i need! Thanks!

  • crafting says:

    I am not sure where you’re getting your info, but great topic. I needs to spend some time learning more or understanding more. Thanks for excellent info I was looking for this info for my mission.

  • Thanks for the great message about the centrality of persuasion. Persuasion is indeed at the heart of everything we do. Not only do we overtly or covertly seek to persuade others; we constantly seek to persuade ourselves too. So many of us, myself included, are gullible and easily fall prey to the subtle or “hard core” daily hype that shouts, “Buy me! Buy me!” We need to safeguard ourselves from those who would influence us only for their own gain, while acting responsibly whenever we attempt to persuade others.

  • EvilLady says:

    All it takes is desire… if you want it badly enough, if you are motivated enough, you will find the right ways to pursuade people. There are so many different ways. Psychology and human behavior are interesting hmm?

  • Thembi says:

    wow! Realistic and very fantastic indeed. Keep up the good articles

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