Welcome To The Influential Mind

My name is Paul Mascetta and and this website can help you if:

You want to learn how to become more influential & persuasive.

You want to know the secrets to gaining the trust, admiration and business of others.

You want to simply sell more of your products and/or services.

You want to understand how people make decisions so you can get them to
listen and buy from you.

You want to become a better communicator so you can improve your relationships on both business and personal levels.

If this is case, then you need not look any further.

Why The Information On This Website Is Pure Gold

Human beings are a strange species. We all need each other to survive and get ahead.

No one who has ever achieved anything great in life has done it alone. They’ve done it with the support and cooperation of others. In business you need allies and customers or you’ll wind up broke. In your career you need people to trust and believe in you or you won’t get ahead. In your personal life you need deep, meaningful relationships or you’ll wind up lonely and miserable.

To attain all of these things you need to be both influential and persuasive. Yet most of the ways that people can be influenced and persuaded are probably the complete OPPOSITE of what you may think.

That’s the problem that The Influential Mind solves.

We’ve combined over 15 years of research on the topics of human behavior and the psychology of how people make decisions and combined them with strategies that work in real, life situations.

In other words, if it’s not practicable we’re not publishing it.

Best Part: We’ve broken them down into easy to understand and apply techniques. All of which can be found on this very website.


Paul Mascetta is the thought leader behind The Influential Mind. He is an American author, researcher, copywriter, salesman and entrepreneur in the field of influence and persuasion. He was born in New York City where he currently resides with his fiance and 2 children.

Mascetta’s passion and desire to know more about the process of influence and gaining compliance from others began at an early age when he realized that he could often change the outcome of life circumstances simply because of his ability to persuade others. In elementary school, he was often known as the class clown that could talk his way out of anything.

In his late teenage years, Mascetta began working in numerous sales positions on Wall Street and learned firsthand how powerful one’s ability to influence others can be. He quickly climbed the ranks in various industries and solidified his position as true sales leader through his track record and winning countless awards (most of them first place) in sales contests where he was pitted against hundreds of colleagues.

After increasing revenue lines for numerous companies, Mascetta took on a new career as copywriter in the field of Internet marketing and produced sales copy that has generated millions of dollars in revenue for his clients who include Steve G. Jones, Dr. Joe Vitale, Frank Mangano, Kristen Howe, Dr. Robert Anthony and Mike Litman.

Aside from the work he provides for his clients, Mascetta spends most of his time researching and writing about influence and persuasion and educatiing people about the importance of becoming as master at both. He was once quoted as saying “Until you can sell it, nothing else matters”.

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